Yasmien Fadl

AVP, Head of North American Design & Experience, Enterprise Real Estate

TD Bank

Yasmien is AVP, Head of North American Design & Experience, Enterprise Real Estate at TD Bank. She is a creative strategist with 20+ years of global consulting in the design of physical environments, leading design innovation, strategy and execution at scale in retail, workplace and hospitality sectors. Her experience spans multi-disciplinary thought-leadership in human-centred design, interior, service and experience design, real estate strategy and business ecosystems. She specializes in embedding design thinking within businesses to unlock value, transform organizations and enrich experiences.Yasmien is a frequent speaker on the conference circuit and a respected, thought-provoking authority on dynamic and equitable strategy. She is also a passionate advocate for DEI, centering equity and inclusion in her work to drive performance, presence and belonging. She currently serves as the Black Experience Committee chair in TD’s Real Estate ,Sourcing, Sustainability & Corporate Citizenship businesses, the Chair of TD’s mentorship program in TECE, and successfully launched the first Black Experience Sponsorship pilot in the business.External to TD, she is the Chair of JennAir’s Disrupting Design program advisory board, focused on creating access and opportunities for Black, Indigenous and racialized talent, and former Chair of the McKee McKids Enrichment Centre Board.